Vijay stepped away from acting last year to focus on politics full time, and he's now Tamil Nadu's Chief Minister,sworn in back in May. That's not a small shift for someone whose face has sold merchandise for over three decades. Jana Nayagan marks his 69th and final film, directed by H Vinoth, with Bobby Deol and Pooja Hegde rounding out the cast,and fans across Tamil Nadu, Kerala,and even overseas markets like Malaysia have been snapping up tribute gear months ahead of release, with online listings already running through several design variations under names like One Last Time and Ready To Strike.
Tiruppur calls itself India's knitwear capital for a reason,home to thousands of small and mid sized units that supply everything from plain cotton basics to branded merchandise. Many of these same factories have spent this year dealing with a rough patch, with steep US tariffs freezing fresh export orders and leaving finished goods piled up in warehouses.Local fan demand for Jana Nayagan gear couldn't have come at a better time for some of them.Workers are putting in longer hours to get shipments out before the 23rd, racing a clock that Vijay himself set the moment he confirmed the release date.
Comments